ARC'TERYX
'performance without the audience'
Insight: Ask any climber about Arc'teryx and they'll say it's lost its edge because it's now become fashionable.
Idea: Real climbers don't require an audience, neither does wearing an Arc'teryx.
00:30 video
Arc'teryx sponsor The Climbing Cholitas of Bolivia, indigenous woman who summit the Andes in their traditional skirts for motivations further than fashion.
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