ARC'TERYX
'performance without the audience'
[speculative]
Insight: Ask any climber about Arc'teryx and they'll say it's lost its edge because it's now fashionable.
Idea: We show real climbers who don't perform for an audience.
Arc'teryx sponsor The Climbing Cholitas of Bolivia who climb in their traditional skirts, not merely for fashions sake.
0:01
0:08
0:13
0:21
Ai experimentation film
OOH PRINT
