hivis Certified
[Concept NGO]
7 in 10
Cleaners who work nightshifts have no choice
less than 10%
feel socially integrated to larger society
I developed an accreditation brand called 'HIVIS Certified' that institutionalises recognition and fair practice for cleaners in the workplace, bringing visibility to an often overlooked workforce.
360° CAMPAIGN - 'in another light'
Insight: Despite wearing High-Visibility (Hi-Vis) uniforms, cleaners often feel invisible.
Idea: Hijack city lights to bring to light cleaners isolation and invisibility.
1:00 VIDEO
Directed, Produced & Edited by Nicole Herrera. Includes AI video enhancement.
We transform one of the world’s most universally recognised icons - the green pedestrian crossing man - into a street sweeper. And place him on major high streets.
The campaign would drive traction to our integration activation, where the general public is invited to come and say 'HI' to the cleaners keeping their spaces clean.
A small interactions goes a long way.
(watch the interviews below.)
bts:
Exhibition held at Hackney Arches
Made using Adobe Illustrator
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