hivis - in another light
7 in 10
Cleaners who work nightshifts have no choice
less than 10%
feel socially integrated at work
Insight: Despite wearing High-Visibility (Hi-Vis) uniforms, cleaners often feel invisible.
Idea: Hijack light signals that the eye has become accustomed to and force the mind to take notice. In a new light.
1:00 ai experimentation VIDEO
Directed, Produced & Edited by Nicole Herrera. Includes AI video enhancement.
A coffee activation to tackle the nature of personal and social isolation of cleaners.
This instillation also encourages ESL individuals to practice their confidence speaking English helping them integrate long term.
bts:
Exhibition held at Hackney Arches
link to blog
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